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As many people have long guessed, AMD has surpassed Intel in CPU sales, as shown by a new study by German retailer Mindfactory.de based on sales data from the last five years. The data collected by
is limited to the German territory, which shows that there are some inherent obstacles when making statements about global sales, but the sample size is still large enough to make some assumptions. The turning point
appears to be the launch of AMD's Zen-based products. With the launch of Summit Ridge in 2017, AMD's sales have grown exponentially, outpacing Intel in mid-2018, and it has maintained its leadership position. The data shows that AMD's current sales are double that of Intel.
Mindfactory.de attributed the guard change to the inherent performance improvements provided by the Zen 1 architecture. But what really drives this ship is AMD's 7nm Zen 2 HEDT technology, called Matisse. As Intel lives up to IPC, AMD can move quickly with a higher number of cores and lower prices.
is interesting because HEDT chips are usually not sold in large quantities, but AMD has managed to attract customers to buy usually more expensive products, and Intel has been working hard to solve this problem for a long time due to the excessively high pricing structure. In the absence of opposition, Matisse chips are selling hot, increasing AMD's wealth by substantially expanding the market instead of stealing shares from Intel.
As mentioned above, this does not represent a global chip trend, but it is possible to gain insight into AMD's success in regaining market share despite Intel's long-term dominance.
Whether this trend will spread to other regions remains to be seen, but it is likely to spread, and AMD has limited any suspicion to the past, that is, it lives in the shadow of Intel.